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a letter of recommendation

two of our friends have asked me to write them a reference letter, as they are in the final stages of buying an apartment in a co-op. as such, one of the last steps in this process is that they are required to present no less than twelve letters of recommendation to the members of the co-op board. ah, the good life in new york.

i was more than happy to oblige my friends, allowing my zeal for honesty and transparency to lead the way forward.

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dear members of the board,

i am writing to express my unconditional support for roxanne denali-sampson and gabriel blomqvist regarding their prospective purchase of an apartment in your building.

for three years now, it has been a pleasure to call roxanne and gabriel my dear friends, during which time my wife and i have travelled with them on numerous occasions.

blessed with a remarkable curiosity and creative spirit, i am reminded on an almost daily basis of how lucky i am to have them not only as friends, but also as mentors and role models.

both roxanne and gabriel have impeccable taste, as evidenced by their outstanding collection of found objects that occupy virtually every inch of surface space in their home. no matter which way one looks, there’s always a visual indulgence that’s waiting to be discovered. there’s a stack of match books by the front door that reaches from the floor to the ceiling; while there’s also an immense sculpture made of plastic cafeteria forks. one of the lampshades has been fashioned out of previously-owned cling film food wrap. i love their collection of tall boy beer cans almost as much as i adore their collection of blue new york times newspaper bags.

yet it is gabriel who is truly the more entrepreneurial of the two. never one to turn down an opportunity to revive or repurpose those seemingly hopeless pieces of furniture that gabriel routinely picks up from the streets of the east village, he hauls them into their home, so that they can be lovingly restored. it is true that some of these revived objects are sold, often for a token amount, but gabriel so frequently falls in love with the results of his work that he and roxanne more often elect to keep their restoration projects, adding even more charm and distinction to their already unique home.

one example that springs to mind is the once-tattered couch that was rescued in freemans alley from a pack of stray dogs that were using it as their bed. i don’t know how long that couch was in that dank and forlorn alley, but let’s just say that it harboured a certain musky aroma that is truly difficult to describe, which suggests that the couch had been there for eons. now, months later, it looks almost as good as new, and it hardly ever smells of dog urine.

i should point out that this very couch has become our seat of honor whenever we visit them. we’ve become quite attached to it.

i’ve seen gabriel enthusiastically discover abandoned mattresses, and, bedbugs be damned, i’ve found several occasions to lend him a hand to bring them back to their apartment. at one point, they had so many mattresses in need of their tender loving care that they were compelled to temporarily stack them in the hallway outside their door – but gabriel worked night and day to painstakingly bring them back to life – and some six weeks later, he was finally done. he gave several of the mattresses away to his friends.

while gabriel’s generosity never fails to impress, it is roxanne’s creative spirit that sets her apart.

an avid fan of rhythmic music, we are frequently invited to participate in their elaborately choreographed drum circles that are hosted twice-weekly by roxanne. sometimes, we’ll play until four in the morning! i feel like i learn so much during these drumming sessions, as roxanne encourages all of her friends to really express themselves. sometimes, she leads by example through her use of unconventional objects to strike the drum. i recall an episode where, in a fit of creative genius, she suddenly grabbed the flower vase from the top of the bookshelf and smashed it over the conga, adding quite a yell for extra emphasis. i’ve ever heard such a tremendous sound. it was truly inspiring.

the source of her creativity is a subject that i’ve often speculated over, and i have concluded that it must have something to do with her being québécoise.

her creative energy extends to the kitchen. she really enjoys making home-made kombucha for themselves and all of their house guests, and so, whenever one enters the kitchen, the first thing one takes notice of are all of the oversized vats which contain what looks like liquid compost in various stages of fermentation. the yeasts and assorted bacteria that are cultivated in the vats generate quite a staunch aroma, but it really does add to the experience, and i wouldn’t want it any other way.

since roxanne and gabriel are so fond of collecting things, including friends (some of whom are such frequent guests that they should practically be paying rent, but roxie and gabes would never dream of asking them to do that), it should come as no surprise than they enjoy sharing their home with a wide variety of rescue animals. normally, they prefer to limit their merry coterie of critters to four or five dogs and no more than six or seven cats. they’ve also hosted a raccoon, a semi-paralyzed skunk, and three black squirrels (which gabriel encountered in nearby tompkins square park). as for the cats and dogs, sometimes, there are more, but this has a way of self-correcting as some of the animals simply wander off, never to be seen again. their loss! the animals, i mean, because who would want to leave a home that is so fantastic as theirs?

as there is such an abundance of adorable furry little friends which bring so much joy to their home, it is not unusual for some of them to partake in the drum circle. not only do some of the dogs enjoy a robust wail along with the humans who are doing their own drumming and shouting, but there was once a time when roxanne and gabriel babysat a proboscis monkey who brought the evening session to a stirring climax through his persistent shrieking and plant thrashing. yes, the proboscis monkey grabbed their ficus tree and used it as an improvised drumstick, employing the walls of the apartment as the drum’s surface!! i was amazed that the monkey was given the creative freedom to express himself like that, but that just shows you how remarkable roxanne and gabriel really are.

i can only offer them the very highest recommendation possible, and hope that the members of the co-op board will find them as delightful and resourceful as we do. perhaps you’ll have an opportunity to sample their kombucha. it’s simply delicious!

sincerely,

chance bliss

social media for event planning

reposted from http://blog.christiansvaneskolding.com/?p=70

notes on developing a communications strategy for upcoming events. for film festival organizers, concert organizers, and other cultural event planners.

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A FEAST OF OPTIONS

to someone who does not actively engage with social media, services such as twitter, facebook and foursquare might appear to be very similar, yet to active users, these three social media platforms are perceived to be very different from each other, just as the three platforms provide significantly different functions for both the event planner and their intended audiences.

event planners should understand that none of these services should be used for one-way communications. users will not tune in if the only thing they encounter is a sales pitch or a string of announcements. users will tune in if they feel that they are participating in a dialogue.

each of these three social media options help build a relationship of trust and credibility between the event planner and the community that they are trying to reach. once that trust has been established, active users will go a long way towards helping the event planners make their event a success.

HOW ARE THEY DIFFERENT?

if one were to compare the three services to a parallel service culture, then twitter and foursquare are both like fast foods, while facebook is slow food.

at different times, you want to make use of all three, but you certainly wouldn’t exchange one for the other.

furthermore, for an event for which one must develop a communication strategy that includes multiple distribution platforms, such as a website, a blog, a facebook page, and a twitter account, one could think of the main website as a clearly defined menu which remains fairly static, while, by comparison, the event’s blog is moderately active; in contrast, both the facebook and twitter streams offer a far more dynamic user experience, with each one serving a different purpose while also operating at different tempos.

A RELATIONSHIP BETWEEN THE MAIN WEBSITE, THE BLOG AND FACEBOOK

users turn to the event’s web page in order to get the basic facts, sometimes helping themselves to a few pieces of information about the people behind the event and the history of the event itself.

once the basic facts are known, users might turn to the blog to go deeper into the event’s back story.

at the same time, users turn to facebook in order to participate in a dialogue about the event (as well as a dialogue with the people behind the event).

in either case, users of both the blog and facebook usually expect the conversation to evolve slowly.

TWITTER AND FOURSQUARE

on the other hand, users turn to twitter for short pieces of information that typically are relevant for only a brief period of time. similarly, users employ foursquare to let their friends know about their current whereabouts. in each case, the information is only relevant (and easily accessible) for a few hours.

THE BLOG

an event’s blog can be used as a journal and scrapbook, which documents the event’s ongoing development. it offers event planners an opportunity to share some insights about some of the practical choices at stake, which some users will appreciate and want to comment on. as scrapbooks, some of the information found on the blog can be repurposed on facebook.

EXPECTATIONS and EXECUTION

on a facebook page, users often expect to discover information that ranges from a skeletal regurgitation of the event’s basic facts to generous servings of ancillary information about the event – the kind of information that is not critical yet useful and can play a vital role in building up a groundswell of support.

for example, while a user might visit the main web site to discover the event’s roster of performers, that same user might turn to facebook in the hopes of discovering additional recently-divulged information about some of those performers – with the added advantage that in the facebook environment, the user can comment and ask questions about any of the postings.

with that in mind, users on facebook expect to have a dialogue with other users who are planning on attending the event (or merely evaluating its merits).

in contrast to facebook, an event planner might use a twitter stream to announce last minute changes and additions to the event. weather and transportation issues that might affect guest turnout are often addressed via twitter and not on facebook.

furthermore, short pieces of dialogue related to a variety of quickly resolved issues are often exchanged via twitter. a twitter user might ask if the event is suitable for young children or accessible by baby stroller, or if the thunderstorm that’s predicted to strike is going to impact the start time of the event. the event planners would use twitter to respond to those questions, which are viewable to other users who have the same concerns.

users have become accustomed to utilizing twitter in this manner – the twitter stream becomes a notice board and is often the most trusted source for last-minute information about the event.

it’s therefore very important that an event’s twitter stream is fully functional and actively managed in the days leading up to the event, as well as the event itself. as the day of the event approaches, users will consult the event’s twitter stream more frequently than it’s facebook page or website. while the twitter stream should be firmly established long before the event date, extra planning should be given to managing the twitter account in the final days leading up the event, and it’s normally a good idea to make sure that there are extra people on hand to answer questions via twitter on the event day itself.

compared to an exchange on twitter, facebook is far less dynamic yet facebook plays an important role in providing users with an opportunity to build a different kind of relationship of trust with the event planners. based on the quality, frequency and reliability of the exchanges on facebook, users might evaluate the event’s credibility, which helps them not only decide if they’ll attend, but also if they might tell others about the event.

therefore, a facebook page needs to be fully operational far sooner than its twitter counterpart. just like the blog, it should be thought of as platform for a long-term relationship with people who are considering whether or not to turn out for the event.

as for foursquare, an event planner needs to make sure that their event is properly marked on foursquare’s list of locations, both in terms of event name and geographical location. a simple procedure, this should normally be entered a week or so before the event. doing this allows for users to announce their arrival at the event to their friends, which is useful in getting the word out that the event is happening and robustly attended.

TO WHAT END?

if event planners understand how to make use of their social media options, they will have an opportunity to participate in a rich dialogue with the very people who will attend their event. in many cases, those guests will participate in the success of the event and some of them, in the process, will transform themselves from passive consumers to active ambassadors for the event. that’s a remarkable transformation.

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LIST of INGREDIENTS

MAIN PAGE – basic information about the event and its participants, basic information about the event planners, basic information about the event’s history. schedules, roster of participants, directions to the event, transportation options, contact information. links to the events twitter stream and facebook page.

BLOG (such as a tumblr blog, wordpress-constructed blog or posterous blog) – a journal of the event’s planning stages and development. an opportunity for documenting behind the scenes developments. opportunity for outreach to potential attendees through following influential bloggers. an opportunity to cover the event’s aftermath and thank participants. links to the event’s main website, twitter stream and facebook.

FACEBOOK – in addition to a basic summary of the event, there should be extra information (like the extra features on a dvd). active dialogue between event planners and event attendees, covering a variety of subjects, including some behind the scenes stuff. opportunity for outreach to potential attendees through friending and following. an opportunity to cover the event’s aftermath and thank participants. links to the event’s main website and twitter stream.

TWITTER – short notices and updates about the event, which might include links to specific areas of the event’s facebook page or blog. short exchanges between event attendees and event organizers. information and announcements about critical last minute changes and additions. opportunity for outreach to potential attendees through following other twitter users and influential bloggers. links to the event’s main website and facebook page.

FOURSQUARE – having a presence on foursquare is more for the users’ benefit than the event planners – it allows users to share their participation and experience at the event with their friends. links to the event’s main website.

– csk

video stock footage: farm fresh films investigates


We Got That B-Roll

b-roll humour aside, the good people here at farm fresh films recently conducted a bit of research on the vast array of video stock footage options.

here are the collective results of that research:

farm fresh films looked for the same kind of scene across a wide variety of services, with the same quality of image resolution and the same licensing requirements. we chose a short, royalty-free HD clip to use for web-broadcast as our example.

the list is organized from cheapest to most expensive, but, in terms of aesthetic and narrative, it should also be noted that there is a correlation between low-cost and low-quality (surprise!). also, the prices below are based on current a la carte services.

shutterstock (average price $50.00)

pond5 (average price $55.00)

istock photo (average price $97.50)

getty images – lower end (average price $149.00)

art beats (average price $199.00)

thought equity – lower end (average price $229.00)

getty images – higher end (average price $329.00)

art beats (average price $349.00)

thought equity – higher end (average price $399.00)

national geographic digital motion (average price $700.00)

as a few people have noted, if you have the budget, it can be very helpful to use in-house researchers at the various libraries.

we concluded that thought equity, national geographic, and getty all have really deep libraries and probably present the best options.

thanks for tuning in.

a historical overview of the origin of The Willows (also known as Willowtown)

a map of the willows in brooklyn heights

Driven down from The Heights and cast out from a community of academics, over-achievers and esteemed members of the creative class, the people who would later become known as the People of The Willows sought refuge on the rocky western slope that faced The River.

A resilient ad hoc tribe of recyclers, tinkerers, bricklayers, petty thieves, banjo players and dock workers, the people of The Willows immediately took up the task of community building.

Though the slope’s inhospitable terrain offered little encouragement for the establishment of suitable habitation, the land proved itself to be surprisingly malleable.

The newly arrived refugees cleared brush and gathered stones to create the slightly uneven streets that we see today. They forged homes from a wide variety of architectural philosophies and planted community gardens on rooftops and in alleys, cultivating crops of succotash, brussel sprouts, sugar beets, cress and yellow carrots, while also making room for small patches of undomesticated grasses from which to feed the seventeen goats, some of whom occasionally roam The Willows’ narrow streets.

Within a short period of time, the first general store appeared, followed by a bicycle repair shop and a seltzer water dispensary (which doubled as a package delivery service). Not long afterwards, the first cast iron streetlamps were installed.

With a natural disregard for authority, The Willows has neither a school nor a police precinct. Instead, children are either home-schooled or left to their own devices, while low-level “criminal” activity is often overlooked, unless the people of The Willows deem a grievance too grotesque to accept, in which case they will police themselves.

Though the people of The Willows are loosely organized and non-hierarchal in structure, there are many characters who distinguish themselves from the others.

Amongst them:

JEBEDIAH: a bearded man with thick glasses, whose gait suggests a perpetual discomfort with his seemingly ill-fitted boxer shorts, he has made it his routine to check in on his fellow Willow people as he monitors the progress of the emerging village. Much of his day is spent visiting shops and gathering places along the two streets that make up the heart of The Willows. Though he has no dwelling to call his own, he is always welcome in the other homes of the community, and so Jebediah never lacks a place to sleep.

DESDEMONA: regardless of the weather, she is never observed without her high-collared coat, of which she has many, thus no one alive has ever set eyes upon her neck and collarbone. Her hair is kept short, with a feathery tuft of grey in front, and she favors leather work boots. She provides legal services for the people of The Willows, using most of her working hours to petition the regional chamber of commerce, as well as the city government, to recognize the legitimacy of the property claims coming from The Willows, while also promoting the cultural legacy that is currently being fostered in The Willows. On most afternoons during her lunch repast, she can be seen working on the exterior upkeep of her house on Willow Place.

DORIS: it is her life’s ambition to document, preserve, promote and perpetuate the beauty of the willow trees that give her people their namesake. Especially enamored of the willow branch in springtime, during its tantalizingly short interlude before the pods unveil their April bloom, she creates vast works of art based on them, including oversized daguerreotypes, acid etchings and intentionally crude lithographs. Easily recognized by her proclivity towards woolen shawls and jeans, she is often found by the stand of willow trees near the formerly unimpeded Furman Street – the last group of virgin willows in the county.

SIMEON: a former fireman (well, it should be noted that he was admitted to the Brooklyn Heights Fire Department’s Training Program but failed to appear for three out of the first five sessions and was thus summarily dismissed), he now works at The Willows Social Services office, advising residents about the finer details of passport applications, out of state driver’s license tests, and correspondence school programs. Always dressed in a denim camouflage jacket and a ski hat, when he is not holding court at his place of business, Simeon regularly finds himself at the end of the bar at the Weeping Willow Public House, where from he enjoys extolling the virtues of home slaughtering – that is, the slaughtering of livestock for human consumption performed in the privacy of one’s own home.

JENNY: were one to stroll through the district of The Willows, one would never “see” Jenny, yet her presence is everywhere. Many of the woolen hats, shawls, scarves, gloves, leg warmers, blankets and small rugs are made by Jenny – proudly articulating her enthusiasm for colors such as turquoise and violet – thus helping to cement the nickname that outsiders have bestowed upon The People of The Willows: the “Purple Pirates.”

The casual observer might note that well over half of all of the knitted winter hats on display on the streets of The Willows are made by Jenny’s hand. Furthermore, during the more frigid months, the goats are often seen wearing warming jackets, also made by Jenny.

To say that all of these objects are hand-made is perhaps misleading, because Jenny actually produces many of her works through the help of an enormous loom, which occupies almost all of her living room.

Excruciatingly agoraphobic, Jenny pins her finished works on a clothes line, which she lowers to street level through an elaborate series of mechanical pulleys and levers, which then enables her fellow residents to more easily preview and select an item. When a resident chooses one, he or she replaces the item with an envelope that contains coins and bills. Customers decide for themselves how much they will pay, though if Jenny determines that they’ve offered too little, the undervalued item has a mysterious habit of disappearing from its new owner – frequently within a few days of the initial transaction. In its place, one would find a handwritten note, which states very simply: “not enough.” Once restitution has been made, the item is returned, often under the cloak of night.

RICARDO: a Norwegian transplant christened with the name of Ole Rikard, Ricardo arrived in The Willows after a stormy life at sea. It is rumored that he has fathered fourteen children, for on a few occasions, a child of mixed ethnicity who bears a striking resemblance to the wide-eyed, blonde-topped Ricardo, will be seen surveying the streets, as if looking for a lost keepsake. Should Ricardo catch sight of such an inquisitor, he will hurriedly duck into the Weeping Willow Public House or the Last Journey Café – depending on which end of the street he finds himself.

Though forever intermittently employed and always just short of cash, Ricardo is nonetheless a popular figure amongst the People of The Willows. He wows locals with his feats of strength, often challenging outsiders to arm-wrestling matches and staring contests. To this day, he remains undefeated.

It has been said that Desdemona once openly speculated what might happen should Ricardo ever face a challenge from one of the children he has cast-off, in the event that they ever return to The Willows as adults. A topic such as this provides ample fodder for late afternoon conversations when Ricardo is beyond earshot.

GEORGINA is often found seated on the front steps of an unoccupied corner shop, which since her arrival, has been re-dubbed as “Georgina’s.” She rarely moves from this spot, entertaining guests and passers-by with her impressively broad tastes in danceable music, which she shares by virtue of a portable music machine that has been connected to a set of amplifiers. On occasion, Georgina will take out a battered steel-plated slack guitar and strum along.

Though she is well read and tells tales from the far corners of the globe, no one in The Willows can recall a time when Georgina was ever absent from her stoop for more than half a day.

A lover of homemade chocolates, she typically offers one of these hand-crafted morsels to anyone willing to bring her a cup of her favorite triple-roasted Yemenite coffee from the Iris Café located on the middle of the block.

Georgina’s celebrity was greatly enhanced when it was discovered that she is one of the few residents who has ever stepped foot inside of Jenny’s lair. She has personally testified to the enormity of Jenny’s loom and, when dark sentiments get the better of the locals, is rumored to be one of Jenny’s henchmen. However, when the late winter sunshine casts its golden glow upon Georgina’s cherubic cheekbones, it is hard to conceive of her as anything else but a bon vivant, albeit a lazy one at that.

BENJAMIN: In truth, Benjamin has no business being amongst the People of The Willows, for he is over-qualified and earns far too great an income, yet he counts himself as one of them. A writer and cultural critic by trade, he spends almost all of his daylight hours locked away in the back room of his dimly lit railroad flat, keeping exclusive company with a quartet of exceptionally well-behaved cats. In the early evening hours, he will make his presence known at the Weeping Willow Public House, seated at a booth with a gin martini while reading through theater reviews from foreign newspapers.

On most evenings, he will travel to The Island to preview gallery installations in advance of their formal opening. He’ll then make a second appearance at the Public House back in The Willows, where, with the assistance of two glasses of Sazerac, he’ll fulfill his socializing needs before retiring to his apartment and four cats.

… TO BE CONTINUED

put together by The Willows Preservation Society and written by Christian Svanes Kolding